Brand Identity
RYSE
RYSE helps startups grow stronger teams without traditional HR. My role was to design an identity that felt dynamic, modern, and people-first. Blending research, concepting, and execution into a brand system that works at every level.
Year :
2025
Industry :
People & Culture
Client :
Cerys Cook
Project Duration :
5 Weeks
The Spark :
Through collaborative conversations with Cerys from RYSE, we uncovered a set of deep brand values that would go on to guide every visual decision. These weren’t just keywords; they were themes that needed to be felt across the whole identity system. I grouped them into four core pillars.
From there, I pulled together a mood board and shared it with Cerys. This gave us a chance to see how those values might come to life visually and to check what was landing (and what wasn’t) before I started sketching logo ideas. I like using mood boards at this stage because they’re a quick way to test the waters and make sure we’re on the same page before diving deeper into design.
Where Ideas Take Shape :
After aligning on the mood board, I moved into sketching out logo concepts. This stage is all about exploring lots of directions quickly and letting the ideas flow without overthinking. Once I had a range of sketches, I began refining the strongest ones digitally. The mood board stayed open on my screen throughout the process as a visual compass, helping me make sure every direction tied back to the brand values we had uncovered earlier.
NEXT STEPS :
Once Cerys chose the final logo, I carried the identity into digital touchpoints. I designed and continue to refine her website, making sure it reflects RYSE’s modern, culture-first personality. Alongside that, I’ve been editing her course videos and building out supporting content — ensuring the brand feels cohesive across every platform, from her online presence to her learning materials.
Outcome :
In the end, we shaped an identity that really positions RYSE as a modern, strategic partner for culture-first startups. The logo feels strong and confident, but also has these subtle layers that speak to connection and momentum.
Outside of the brand identity, I also jumped in to design Cerys’ website on WIX Studio, helped polish up her course videos, and put together ad campaigns for Instagram and LinkedIn, so the brand feels consistent no matter where people find her. From pitch decks to web presence to internal guides, everything now ties together in a clear and cohesive way.
Cerys’ course is just about ready to launch, definitely one to watch out for!
More Projects
Brand Identity
RYSE
RYSE helps startups grow stronger teams without traditional HR. My role was to design an identity that felt dynamic, modern, and people-first. Blending research, concepting, and execution into a brand system that works at every level.
Year :
2025
Industry :
People & Culture
Client :
Cerys Cook
Project Duration :
5 Weeks
The Spark :
Through collaborative conversations with Cerys from RYSE, we uncovered a set of deep brand values that would go on to guide every visual decision. These weren’t just keywords; they were themes that needed to be felt across the whole identity system. I grouped them into four core pillars.
From there, I pulled together a mood board and shared it with Cerys. This gave us a chance to see how those values might come to life visually and to check what was landing (and what wasn’t) before I started sketching logo ideas. I like using mood boards at this stage because they’re a quick way to test the waters and make sure we’re on the same page before diving deeper into design.
Where Ideas Take Shape :
After aligning on the mood board, I moved into sketching out logo concepts. This stage is all about exploring lots of directions quickly and letting the ideas flow without overthinking. Once I had a range of sketches, I began refining the strongest ones digitally. The mood board stayed open on my screen throughout the process as a visual compass, helping me make sure every direction tied back to the brand values we had uncovered earlier.
NEXT STEPS :
Once Cerys chose the final logo, I carried the identity into digital touchpoints. I designed and continue to refine her website, making sure it reflects RYSE’s modern, culture-first personality. Alongside that, I’ve been editing her course videos and building out supporting content — ensuring the brand feels cohesive across every platform, from her online presence to her learning materials.
Outcome :
In the end, we shaped an identity that really positions RYSE as a modern, strategic partner for culture-first startups. The logo feels strong and confident, but also has these subtle layers that speak to connection and momentum.
Outside of the brand identity, I also jumped in to design Cerys’ website on WIX Studio, helped polish up her course videos, and put together ad campaigns for Instagram and LinkedIn, so the brand feels consistent no matter where people find her. From pitch decks to web presence to internal guides, everything now ties together in a clear and cohesive way.
Cerys’ course is just about ready to launch, definitely one to watch out for!
More Projects
Brand Identity
RYSE
RYSE helps startups grow stronger teams without traditional HR. My role was to design an identity that felt dynamic, modern, and people-first. Blending research, concepting, and execution into a brand system that works at every level.
Year :
2025
Industry :
People & Culture
Client :
Cerys Cook
Project Duration :
5 Weeks
The Spark :
Through collaborative conversations with Cerys from RYSE, we uncovered a set of deep brand values that would go on to guide every visual decision. These weren’t just keywords; they were themes that needed to be felt across the whole identity system. I grouped them into four core pillars.
From there, I pulled together a mood board and shared it with Cerys. This gave us a chance to see how those values might come to life visually and to check what was landing (and what wasn’t) before I started sketching logo ideas. I like using mood boards at this stage because they’re a quick way to test the waters and make sure we’re on the same page before diving deeper into design.
Where Ideas Take Shape :
After aligning on the mood board, I moved into sketching out logo concepts. This stage is all about exploring lots of directions quickly and letting the ideas flow without overthinking. Once I had a range of sketches, I began refining the strongest ones digitally. The mood board stayed open on my screen throughout the process as a visual compass, helping me make sure every direction tied back to the brand values we had uncovered earlier.
NEXT STEPS :
Once Cerys chose the final logo, I carried the identity into digital touchpoints. I designed and continue to refine her website, making sure it reflects RYSE’s modern, culture-first personality. Alongside that, I’ve been editing her course videos and building out supporting content — ensuring the brand feels cohesive across every platform, from her online presence to her learning materials.
Outcome :
In the end, we shaped an identity that really positions RYSE as a modern, strategic partner for culture-first startups. The logo feels strong and confident, but also has these subtle layers that speak to connection and momentum.
Outside of the brand identity, I also jumped in to design Cerys’ website on WIX Studio, helped polish up her course videos, and put together ad campaigns for Instagram and LinkedIn, so the brand feels consistent no matter where people find her. From pitch decks to web presence to internal guides, everything now ties together in a clear and cohesive way.
Cerys’ course is just about ready to launch, definitely one to watch out for!