Logo Design
ONIGIRI PAPA
Inspired by Japanese street food culture, this UAE-based restaurant needed a logo as bold as its flavors. I created a modern mark that’s playful, authentic, and built to stand out across every platform.
Year :
2025
Industry :
Food & Beverage
Client :
Justine Corradr
Project Duration :
2 days
THE MISSING FLAVOR IN THE BRAND RECIPE :
ONIGIRI PAPA, a UAE-based restaurant inspired by Japanese street food, needed a brand identity that stood out in a crowded market. They wanted something modern and bold, but also playful enough to reflect the fun and approachable nature of their menu. A key request was a character logo that could become the face of the brand, instantly recognizable across menus, packaging, signage, and digital platforms.
COOKING UP A CHARACTER :
I designed a playful character logo that blends clean, minimal lines with a bold, modern aesthetic. The character captures the lighthearted, approachable feel of Japanese street food, while the overall design remains versatile and professional enough to scale across print and digital uses. The final identity strikes a balance between cultural authenticity and contemporary dining appeal.
FROM SKETCH TO SNACK-SIZED STAR :
Research & Inspiration – Gathering visual references from Japanese street food stalls, mascots, and restaurant branding.
Concept Development – Exploring different ways to translate “onigiri” into a recognizable character without losing simplicity.
Sketches & Iteration – Finding the right balance between playful charm and clean minimalism proved tricky, as too much detail made the logo less versatile.
Refinement – Narrowing down to a bold, minimal character that could stand on its own or pair seamlessly with typography.
Final Delivery – Providing a flexible brand package that worked for menus, packaging, digital content, and signage.
MEET THE NEW FACE OF ONIGIRI :
The result is a bold, playful character logo that perfectly embodies ONIGIRI PAPA’s spirit: authentic, approachable, and modern. The identity gives the restaurant a strong foundation for building recognition in a competitive dining scene, while the character itself provides personality and charm customers can connect with.
More Projects
Logo Design
ONIGIRI PAPA
Inspired by Japanese street food culture, this UAE-based restaurant needed a logo as bold as its flavors. I created a modern mark that’s playful, authentic, and built to stand out across every platform.
Year :
2025
Industry :
Food & Beverage
Client :
Justine Corradr
Project Duration :
2 days
THE MISSING FLAVOR IN THE BRAND RECIPE :
ONIGIRI PAPA, a UAE-based restaurant inspired by Japanese street food, needed a brand identity that stood out in a crowded market. They wanted something modern and bold, but also playful enough to reflect the fun and approachable nature of their menu. A key request was a character logo that could become the face of the brand, instantly recognizable across menus, packaging, signage, and digital platforms.
COOKING UP A CHARACTER :
I designed a playful character logo that blends clean, minimal lines with a bold, modern aesthetic. The character captures the lighthearted, approachable feel of Japanese street food, while the overall design remains versatile and professional enough to scale across print and digital uses. The final identity strikes a balance between cultural authenticity and contemporary dining appeal.
FROM SKETCH TO SNACK-SIZED STAR :
Research & Inspiration – Gathering visual references from Japanese street food stalls, mascots, and restaurant branding.
Concept Development – Exploring different ways to translate “onigiri” into a recognizable character without losing simplicity.
Sketches & Iteration – Finding the right balance between playful charm and clean minimalism proved tricky, as too much detail made the logo less versatile.
Refinement – Narrowing down to a bold, minimal character that could stand on its own or pair seamlessly with typography.
Final Delivery – Providing a flexible brand package that worked for menus, packaging, digital content, and signage.
MEET THE NEW FACE OF ONIGIRI :
The result is a bold, playful character logo that perfectly embodies ONIGIRI PAPA’s spirit: authentic, approachable, and modern. The identity gives the restaurant a strong foundation for building recognition in a competitive dining scene, while the character itself provides personality and charm customers can connect with.
More Projects
Logo Design
ONIGIRI PAPA
Inspired by Japanese street food culture, this UAE-based restaurant needed a logo as bold as its flavors. I created a modern mark that’s playful, authentic, and built to stand out across every platform.
Year :
2025
Industry :
Food & Beverage
Client :
Justine Corradr
Project Duration :
2 days
THE MISSING FLAVOR IN THE BRAND RECIPE :
ONIGIRI PAPA, a UAE-based restaurant inspired by Japanese street food, needed a brand identity that stood out in a crowded market. They wanted something modern and bold, but also playful enough to reflect the fun and approachable nature of their menu. A key request was a character logo that could become the face of the brand, instantly recognizable across menus, packaging, signage, and digital platforms.
COOKING UP A CHARACTER :
I designed a playful character logo that blends clean, minimal lines with a bold, modern aesthetic. The character captures the lighthearted, approachable feel of Japanese street food, while the overall design remains versatile and professional enough to scale across print and digital uses. The final identity strikes a balance between cultural authenticity and contemporary dining appeal.
FROM SKETCH TO SNACK-SIZED STAR :
Research & Inspiration – Gathering visual references from Japanese street food stalls, mascots, and restaurant branding.
Concept Development – Exploring different ways to translate “onigiri” into a recognizable character without losing simplicity.
Sketches & Iteration – Finding the right balance between playful charm and clean minimalism proved tricky, as too much detail made the logo less versatile.
Refinement – Narrowing down to a bold, minimal character that could stand on its own or pair seamlessly with typography.
Final Delivery – Providing a flexible brand package that worked for menus, packaging, digital content, and signage.
MEET THE NEW FACE OF ONIGIRI :
The result is a bold, playful character logo that perfectly embodies ONIGIRI PAPA’s spirit: authentic, approachable, and modern. The identity gives the restaurant a strong foundation for building recognition in a competitive dining scene, while the character itself provides personality and charm customers can connect with.